Kamakaze+Pineapples

__Topic: Online Profiling__
=__** Notes: STATISTICAL ONLINE PROFILING **__=

__Online Profiling__. 2008 Computerworld. November 13, 2008 . (PL)
 * ~ http://www.computerworld.com/industrytopics/retail/story/0,10801,50332,00.html (PL)
 * companies get info about customers through online profiling (ht)
 * used to target advertisements suted to customers needs (ht)
 * practicing online profiling has become to critical of a use (ht)
 * being used to peer deeper into a customers personal and private information (ht)
 * online profiling has its pros and cons of e-commerce (ht)
 * analysts say the practice is indespensible to any online buisness (ht)
 * " "You have to do it if you are an online business. It's the critical element for evaluating the effectiveness of your site," says Chris Christiansen, an analyst at International Data Corp. in Framingham, Mass. " (ht)
 * host computer (web buisness' computer) places a 'cookie' on the end user's computer to track their information (ht)
 * information from the cookie is general info like amount of page visits and sites veiwed and online purchases made (ht)
 * sophisticated profiles of end users can be developed through personalization software (ht)
 * the information gained from the 'cookie' can help customers use their time efficiently (ht)
 * some internet businesses have adopted self regulated profiling (ht)
 * companies have polecies and laws on how they will accomplish online profiling without going to far into a customers infrormation (ht)
 * befor a site can use any information from a customer, they must first get their consent (ht)
 * guidelines also prohibit the use of sensitive personally identifiable information (ht)
 * congress is considering bills to be placed ffor this issue (ht)
 * businesses are encourged to be honest with their cutomers about their online profiling practices (ht)
 * online profiling can be controversial when end users are tracked by multiple web sites by network advertisers (ht)
 * banner advertisements place cookies on end user's computer (ht)
 * most information collected by those advertisers are kept private or is used for statistical sampling techniques to browsing data (ht)

__Online Profiling__. UNC. November 13, 2008  Discrimination: Online Profiling Effectiveness:
 * Businesses collect information, but they distrust data collectors' ability to safeguard this information (JR)
 * Privacy actions barely win in courts; but the number of cases on the issue highlights the public's concerns (JR)
 * Many consumers don't know that their online activities are being tracked and stored (JR)
 * Allows the website to collect the data without the viewers consent (JR)
 * Visting a site might enable cookies to track online activity without the input of information, from the consumer to determine their interest (JR)
 * Cross referene of data source- collection of users IP address, website visits, and other non-identifable information that seems harmless, but data could go beyond the necessary target (JR)
 * Examples: Credit Report, Drivers License, and other records (JR)
 * Privacy concerns non-suscribers (JR)
 * When communicating with suscribers, this may collect information (JR)
 * Examples: Google's Email service, Gmail (JR)
 * Emails from non-suscribers are collected (JR)
 * OP is used to determine which individuals with offered deals, services, and products (JR)
 * Employers insurance companies and many other entities have the ability to monitor and store online activity (JR)
 * Bias in services and products may not choose you, such as your life insurance towards individuals based on age and health information stored in their profiles (JR)
 * May be detrimental to employees, patientsm and customers whose online information may make them less desirable (JR)
 * May have to pay more for services based on their profiles (JR)
 * Marketers and the complex computer programs used, to match web users with products (JR)
 * Some data collectors don't know where they are tracking data from (JR)
 * A single IP address might be used by more than one in a household, so may not be accounted (JR)
 * Computer programs may miss their make to the target consumer (JR)
 * Terms used in an email, blog, or the web browsing pattern of a particular user may be tracked but the advertisment of the consumers interest may not align (JR)

__Online Profiling.__ Koch, McKenzie. __Three Tips for Stalking Potential Employees on Facebook__. 2008 11/18/08 . (JR) * Be aware of SNS'ers (JR)
 * Social Networking Stalkers (SNS) are the potential employers who log on to social newtworking sites such as Facebook and Myspace eith the intention of ferreting out information that no student wants her future boss to see (JR)
 * These people are creepers (JR)
 * Be proactive about this (JR)
 * Many of us dont clean our Myspaces or Facebooks, so the SNS'ers look at this (JR)
 * Be realistic (JR)
 * If anything make sure quality of writing is good (JR)
 * Facebook profiles can be proof that your applicantwas able to go to class, get good grades, rack up some experience and have fun all at the same time (JR)

__Online Profiling.__ Owens, Aled. __It's not about hiding from employers__. 2008 11/18/08 .
 * An increasing nuber of employers are using Facebook and similar sites to take a sneaky first look at potential employees
 * Its common to post photos and stories of themselves and others at last night's student union party or club night

__Online Profiling__. April 2000 Smart Computing. 13 November 2008 . (PL) ~http://www.smartcomputing.com/Editorial/article.asp?article=articles/archive/g0804/06g04/06g04.asp&guid= (PL) The companies have access to your history on the computer (PL) Anything the vistor looked at on the site, the company can look at it (PL) The companies look a the profiles for their likes and dislikes (PL) The Companies that base everything on the internet use there customers as "moving targets", the companies fight for the customer's attention. (PL) Most advertisers,decided to abandon the there advertising on the computer and to find a different way, because of all of the competiton they have to fight for (PL) Once the internet user signs on, their server gets connected from the company to the user and the server requests information, which is the internet. (PL) No idenification shows when the company can see your history or what the internet user is doing on the computer. (PL) Earlier, other programmers used "cookies" to track the information (PL) Cookies are small data files that can be stored on the user's computer. (PL) Marketing and Advertisment Companies say that online profiling is re-defining the way there industries work (PL) Companies use special computer software to improve their mailing lists and improve their chances of making a sale. (PL)

Skalbeck, Roger. __Notes from the Technology Trenches- Privacy and Online Profiling__. 15 November 1999 14 November 2008 http://www.llrx.com/columns/notes25.htm. (LPL)
 * Online profiling comes in many different forms, the underlying concept is that the computer user activity and information is tracked at Web sites with the use of associated tracking software and technology. (JR)
 * Companies track customer preferences, this is tied in with marketing and advertising techniques.(JR)
 * The first use of tracking was using cookie files. (JR)
 * The cookie file was transferring limited-level user information from a web server to your personal computer (JR)
 * New technologies and marketing techniques allow companies to track an even greater level of detail from the user (JR)
 * Examples from the article: Internet users can acess New York Times material for free, but now registration is requried because of privacy problems (PL)
 * New York Times has issue software patches to correct the situation of Privacy Control (PL)
 * Another business called RealNetworks has updated their privacy statement, so you can see what kind of information they gather (PL)
 * In spite of the software patches, lawsuits were filed against the company with claims of invasion of privacy (PL)

Gray, Kevin. __How Will Your Online Profile Affect Potential Job Offers__. National Association of College and Employers. 14 November 2008 .// || employee screening online is a site as well as many other that can view your ; danmichaluk.wordpress.com/.../more-thoughts-on-employye-online-speech - 23k __One in Five Employees Setting Online Profile Status to "...is Screening__. 9/11/08 11/17/08 . Facts on what employers find about their employees online * 41% Posted themselves drinking or using drugs this is a list of things able to be done by your employer
 * * The interviewer began asking specific questions about the content on his facebook profile and the situation became very awkward and uncomfortable (JB)
 * They tend to disarm users in ways to make them believe that the information they post will be shared by the user's circle of friends,in fact they are no diffrent than any other space on the internet (JB)
 * For example an employer could decide that the finalists for a position look equal,but the information posted on one of their facebook profile pages leaves a bad impression, and the employer could decide to eliminate that canidate from consideration(JB)
 * Another flaw in the system is if you are in a photo that someone else posts with your name attached to it, you will still come up in search (JB) ||
 * TEE!!!!!!!!! POST YOUR INFO HERE!!!!!! also post the URLs from the websites that you use!!!!!!!
 * criminal records
 * driving records
 * drug screening
 * tenant profiles
 * eviction records
 * address traces
 * social security #
 * credit reports
 * 40% Posted provocativeor obscene pics or info
 * 29% Had poor or no communication skills
 * 28% Criticized their company or one of their co workers
 * 27% Lie about their qualifications
 * 22% Use discriminatory remarks
 * 22% Screen names are un proffesional
 * 21% Are linked to criminal behavior
 * 19% Share confidential info about others
 * Social networking is just that its social, a place to keep in touch with friends express interests and find others who share them with you
 * Persons who have succeeded have widely different personalities and cant be based off of one very successful person
 * over the past two years the amount of employers using social networking to screen employees or candidates has gone up 11% since 2006 of those who have screened candidates this way 34% of them were dismissed from consideration
 * Order and Track all of your Background Requests
 * Build Custom Screening Packages to test your skills
 * Review Real-Time Status of Searches you have made
 * Receive Reports about you Directly via Email
 * Can create Archive Reports for Future Reference
 * Can Immediately Retrieve Archived Reports
 * Order Additional Searches for an Archived Report
 * Add or Modify Your Profile Information
 * Receive Invoices abou you via Email
 * Review and/or Print Current and Past Invoices they recieved
 * Share Reports with Other Authorized Recruiters and/or Managers you may encounter in the future
 * Import Online Applications to see if you qualify
 * Gather Valuable Screening Statistics on you
 * Process Adverse Action Letters about who you are
 * over 200 sites can be used to find info about you
 * myspace being used 620 million times a year


 * [|www.infocubic.]**com//
 * [|www.knowledgebid]**.com

= = Notes: FACEBOOK AND MYSPACE PROFILES EMPLOYER INFOMATION || ~ [|www.cbsnews.com/stories/006/06/20/eveningnews/printable1734920.shtml] (ht)- Page can't be found now after 11/14 [[http://www.ftc.gov/os/2000/07/onlineprofiling.htm|
 * many colledge students use face book to post pictures of themselves doing innapropriate things from parties (ht)
 * an increasing number of potential employer are accessing these profilees and using them to decide whom they hire (ht)
 * 7.5 million colledg students use facebook (ht)
 * social-networking sites for students consists primarily of pctures of people partying (ht)
 * about 20 percent of companies are secretly scanning online profiles before they interview applicants (ht)
 * " "They come in all buttoned up, their clothing meticulou, they spend years building their resumes, and this person that's sitting there is almost entirely different than the person posting on these web sites." says DeMello " (ht)
 * employers admit they've even learned to access profiles students think are set to 'private' (ht)
 * the pictures eing posted are making up their "online footprint" - it'll follow them well beyond sorority row (ht)
 * you could find 83 photos on every search engine on the web in a short period of time that are tagged or attached to your name for the rest of your career (ht)

http://www.ftc.gov/os/2000/07/onlineprofiling.htm]] (PL) 

__Online Profiling: A Report To Congress__. July 2000 Federal Trade Commission. 17 November 2008 . More Information from A Report To Congress:
 * Online Profiling: A Report To Congress
 * Choices: Consumers must be given options to see how their personal information is being collected (PL)
 * To see how what purposes beyond they might be used for (PL)
 * Access: Consumers should be able to view and talk about the accuracy and completeness of their data (PL)
 * Security: Data collectors must make sure that they aren't taking data from consumers stay accurate and secure from unauthorized use (PL)
 * Banner Ads are displayed on Webpages can't be selected without authorized use (PL)
 * Banner Ads can't be delivered by the Website visted by a consumer
 * Banner Ads can be used but by network advertising companies (PL)
 * Most companies do not supply banner ads, when a vistor clicks on a banner ads, they data collectors can look at all of their information (PL)
 * The network advertisers that collect the data are often known as being anonymous (PL)
 * The way they find the data is: the profliles are linked to the idenification number of the advertising network's cookie on the consumers computer. (PL)
 * They use idenification numbers instead of a specific name (PL)
 * Most profiles are from tracking the consumers' activities on the internet, and then are linked with personally identifable information (PL)
 * The purpose of collecting the data is to be able to advertise to the persons interests and preferences (PL)
 * If the consumer has a detailed profile the data collectors can find out their tastes, needs, and purchasing habits. (PL)
 * This helps the advertising companies make easy decisions on how to adverstise ads to the certain types of people (PL)
 * Most advertising companies are invisible when tracking the consumers data (PL)
 * All the consumers can see are the websites they visit (PL)
 * Unless the certain website provides a notice of the ad network's presence and data collection. (PL)
 * Consumers can be totally unaware that their activies are being monitored (PL)

Choices To Be Put In Progress: More Information to A Report To Progress: Access: Security:
 * Once being informed about the network advertisers information collection, consumers should be able to decide whether to participate in profiling; by using the choice methods listed below: (PL)
 * Type of information being collected (PL)
 * consumers knowledge (PL)
 * level of control (PL)
 * original collection information (PL)
 * These provide that the material the company uses to practice information collecting would have to change (PL)
 * Cannot apply to information collected prior to the changes in absence of consent from consumer (PL)
 * Previously collected non-personally idenitfiable data can't be linked to personally identifiable information without the affirmative consent of consumer (PL)
 * Notice: Data collectors must disclose their information pratices before collecting personal information from consumers (PL)
 * For fair information practices, access is also addressed by the NAI Principles, which promise that consumers will be given reasonable access to personally identifiable information and other information that is associated with personally identifiable information retained by a network advertiser for profiling (PL)
 * For the principal of Security, under the NAI proposal, network advertisers will make reasonable efforts to protect the data they collect for profiling proposes from loss, misuse, alteration, destruction, or improper access. (PL)
 * Network advertisers should be subject to the same standards as all businesses that operate on the internet. (PL)